Artwork Specification for Promosegway for wrapping the front shield and hub caps

Vector files are preferred
Whenever possible vector files should be sent. Bitmap images have resolution requirements for scalability whereas a vector image can be made as large as necessary.

How to send Bitmaps/Photos
When sending Bitmaps 300dpi should be considered a minimum as image quality degrades when increasing scale. A general rule is that for every 100% increase in size resolution is cut in half (a 4 " X 4 " image at 300dpi will become 150dpi when size is increased to 8 " X 8 "). Properly scaled images with sufficient resolution will be between 40 and 150 MEGS for proper resolution at press.

Size your image proportionate to the final production size
For vector images the scale doesn't matter, only the proportions. However, when sending a bitmap file, 20% of the final production size at 300dpi is the recommended minimum size and scale, more never hurts.

Specify all PMS colours
The Pantone Matching System provides a reference colour to target as all PMS colors are not 100% reproducible utilizing CMYK production. All colour specifications will be matched to the closest 4 colour process. Orders received without colour specifications will be produced using the CMYK values contained in the digital file. Calls for colours, or reproofs for colour adjustments on orders with no call-outs, may result in additional charges.

Include a printed copy of the desired layout
All artwork must be accompanied by a colour hard copy with PMS colours specified.If PMS call-outs are not available please send an approved output to match to (brochure, previously printed piece, etc.).We do not print flourescent or metallic colours.

Build your blacks
We require that all black spot colours be built blacks (see breakdown). 70 C, 70 M, 70 Y, 100 K. This will ensure a true, rich black every time.
Images copied from the web generally will not work
Graphics requirements for web images are far more forgiving than with digital production. Web pages generally contain low-resolution (72dpi) bitmap images that cannot be scaled efficiently. Original image files are required.

When sending PC & MAC files include your fonts
Be sure when sending fonts from your PC & MAC that you include both the screen and printer versions. ALWAYS CONVERT TEXT TO CURVES, this eliminates all font issues such as defaulting or drop-outs. Never send bitmap text as this eliminates edit capabilities.

Acceptable applications
We have both MAC and PC capabilities though MAC is the preferred format. The following applications and file formats should be used when sending digital art.
Applications
Photoshop (preferred when using bitmap imagery)
Illustrator (preferred when using vector imagery)
Quark Xpress 4 or 5
Formats
Illustrator (.ai)
Encapsulated Postscript (.eps)
TIFF (.tiff)
JPEG (.jpg)
PDF (.pdf) Please make sure fonts are embedded
Media
CD-ROM
ZIP
3.5 " Floppy
Original Art (scans are limited to 11" X 14")
Compression Utilities
Stuffit - MAC
Winzip - PC

Always include all support files
When placing logos, images or linking files to a layout, always include those individual files in their native format (e.g.Photoshop.psd) or in an approved format (see above).

E-mailed art
E-mail will be accepted. Vector files and small picture files can be e-mailed. Larger files, (above 10 MEGS), need to be posted on the FTP site or sent in on disk. Any art which is e-mailed needs to be accompanied by a faxed layout, to confirm that the file was received correctly and a PDF file of final artwork. An approved Compression Utility, (see above), could be used to reduce file size and reduce the risk of file corruption. Please, no self-extracting files.

Please email the ready artwork using reference 'Promogroup' to Covered UK Ltd

Your contact is Michael Lyons his details are below:

T; 020 8906 6682
M; 07884 386 919
E; ml@covereduk.co.uk

Daws House
33-35 Daws Lane
London
NW7 4SD