Illy wanted to get city workers into its innovative pop up Gallery illustrating the values of the brand as well as showcasing new artists!
Promobikes were the perfect solution. The London based Promobikes are in their element navigating the busy streets of the Square Mile. Promobike riders stood next to the artistic, eye catching posters, handing out leaflets and directing people into the gallery.
The event was, dare we say it, perhaps too much of a success, with people queuing to get in. Luckily their patience was rewarded with a free coffee from the Illy Cafe!