easyBus, from Stelios and easyGroup has been running an airport transfer service since 2004 to/from Luton and Stansted airports. The launch of a new route from Gatwick to Fulham Broadway Underground required a campaign that would get noticed and that would "disrupt" routine commuters.
I was looking for something other than just traditional billboard and outdoor advertising but that was very location specific and which could integrate with our other advertising channels such as online and digital.
With the help of the team at PromoGroup our PromoVan and PromoBike campaign without a doubt has had a positive impact on kickstarting the awareness of our new airport transfer service amongst travellers living, working and commuting in the Fulham area.
We have seen an excellent response in terms of bookings though a key metric. So much so we are considering our next campaign. Thanks to Mark and the team who have done an excellent job!
Derek Wilson, Head of Marketing, easyBus.co.uk