Case Study - Covid-19 Campaigns

The Digital Vans have really shown their flexibility and effectiveness during the Covid-19 pandemic though 2020 and 2021.

We have successfully worked for the last 20 years and certainly over the last 18 months during the pandemic for the Government and Councils across the UK as well as several police forces on social distancing policy, test and trace, vaccine programs and general information or awareness messages re Covid-19.

The digital screen vans were able to display multiple pieces of content to help deliver several messages and were often deployed at short notice to react to certain changes in government policy on a local and regional level. The Digital Vans were often mobilised quickly and artwork loaded up in hours to respond to incidents etc The digital vans micro-targeted all the specific areas that were required in the Boroughs such as retail parks, entrance/exit of parks, certain estates, residential areas and town centres etc.

Promogroup have worked nationwide in the pandemic for many Councils and London Boroughs and the use of the Digital Vans demonstrated this highly effective format can help with any communications for strategic rapid response, crisis communications, general information campaigns and incident management both in this period and going forward.