Fancy 10% off your summer holiday? Gets your attention doesn't it! It's just a matter of getting it in front of potential customers and this is where Promodigital vans and bikes come into their own! Virgin Holidays used the digivans and digibike combo to spread the word on this and other deals they were offering.
The ability to screen many different messages on one day also allowed Virgin Holidays to direct the public into their concession areas, now in department stores such as Debenhams. The digital bikes were able to park right on the high streets and outside the major transport hubs, as the screens on the bikes played the promotional content.