"Following the Regal Scottish in Aberdeen this year I would like to tell you that, as a direct result of using the Promobikes, ticket sales for the event increased by 25%. Ticket sales are monitored on a weekly basis alongside the promotional campaign and at the two events I used the Promobikes there was a marked increase in ticket sales at the same time as the Promobikes started. This did not occur when the Promobikes were not employed.
Kirsty Ealand
World Sport Group