Client: Property Finder
Location: Birmingham
Date: September - November 2005
Duration: 26 days
Weight: 1 x Promovan
1 x PromoScooters
6 x PromoPeople

Propertyfinder.co.uk the property search website wanted to trial a pilot campaign in and around Birmingham. The brief was to ‘create as much noise as possible' around the majority of estate agencies in the target area. Promogroup was given a comprehensive list of all the estate agencies in each postcode in Birmingham.

Promogroup scheduled a route over the campaign duration that allowed us to visit each estate agency several times. The message was delivered using a 6-sheet on a Promoscooter and a 48-sheet on a Promovan. Coupled with this, Promopeople were used in shorter phases to intensify the impact. Propertyfinder were very pleased with the results generated by traffic to the website and agency enquiries. Due to the success of this pilot scheme they are hoping to utilse the formula again in the future roll-out for other key urban areas in the UK.