Ambient Advertising

Ambient Advertising:


Promogroup’s background and experience in the Out-of-home sector allows us to offer many formats across field marketing, experiential marketing, and ambient media.

Campaigns are created to engage and interact brands with audiences to effectively develop sustainable relationships between them.

Whether it is street, guerrilla, outdoor or experiential advertising, PR stunts or product sampling Promogroup can help organise and execute campaigns for you. For further information on any of the formats available please call or email Promogroup or 020 7978 6399.

What are these forms of marketing:

Field Marketing - This is a traditional discipline in marketing, it involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing can be differentiated from all other direct marketing activities because it is face-to-face personal and contact direct marketing. Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, organizing road shows, events and mystery shopping. These disciplines, individually or combined, develop brands and in their implementation show a clear real return on investment (ROI) to the brand owner.

Experiential Marketing - This is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.

Ambient Media - This is the name given to a newer breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combine it with an effective message.

Product Notes

  • Production lead time from receipt of artwork: Typically 2 Weeks
  • Booking lead time: Typically 4 Weeks
  • Volume discounts apply to single bookings of consecutive days only.
  • Standard shift duration – 6hrs. Longer shifts available upon request.
  • Transport costs may apply for 1 & 2 day campaigns. Please enquire to confirm.

General Notes

All rates published here are for planning purposes only and subject to change.

Any booking made is subject to a formal proposal to confirm rates, T&Cs and availability.

Where applicable, Gross Media figures include standard agency commissions.

All other fees quoted are Net. All fees exclude VAT.

Council permissions/permits, fees or other site fees are not included in these planning rates and would be charged separately where applicable.

Inclement weather and force majure may prevent some of the published Promogroup formats operating for part or all of a booked campaign. In many cases we are able to reschedule or cancel campaigns but cannot guarantee this and in some cases the full cost of the campaign will still remain payable. Cancellation and rescheduling fees are detailed in our Terms & Conditions which are attached to every formal proposal or ad order. For more information please speak to your Account Handler.

Please refer to our full Terms & Conditions for rescheduling or cancellation policy and related charges.

Our clients include: