“Out of Home (OOH) advertising plays a major role in driving consumer response and action, according to a study for global OOH association FEPE International, which found that 79 per cent of consumers take action after seeing an OOH ad".
The research, conducted by Future Foundation, sampled 1,000 consumers aged 18-64 years old, living and working in the largest cities in the UK, Germany, Spain, Turkey, Brazil and South Africa.”
With people on the move more now than ever, utilising many forms of transport this has given rise to an increased amount of advertising opportunities. With this increase also comes the problem of optimising budgets successfully to plan and buy the correct outdoor transport package to benefit the advertiser. Promogroup’s experience in booking transport media for clients and agencies allows a one stop shop across all these outdoor opportunities.