Case Study

Client: Stenaline
Period: November 2011
Locations: Ayreshire
Product Solutions: Backlit Promovans

casestudy_stenalineOne of the world's largest ferry operators Stena Line opened a new £200m port facility in Cairnryan, Scotland, and closed the 150 year old Port of Stranraer. Two new (refurbished) ferries were brought onto the new route.

Stenaline opted for two backlit Promovans working along each of the two main arteries the A77 and A75 to Stranraer/Cairnryan from Carlisle and Kilmarnock. They spent each morning visiting one of the towns en route and the afternoons positioned on the side of the main roads, with the posters lit up they proved to be very eye-catching for all traffic going to and from the ports.



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