Case Study

Client: JJB Sports
Period: June - December 2011
Locations: Leeds, Nottingham, Swindon & Chelmsford
Product Solutions: Promobikes


JJB were opening several new stores and wanted to both announce these as well as drive new customers through the doors. The Promobikes targeted busy central shopping areas to entice shoppers with a £10 off special offer.

By appealing to shoppers already in city centres, JJB ensured their campaign was a cost effective and targeted one and could see the real value of their adspend as people started to filter through the doors!

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