Case Study

Client: Veet - Reckitt Benckiser
Period: June 2011
Locations: Nationwide
Product Solutions: Promodigital Bikes


Gone are the days when hair removal was talked about in hushed tones. Reckitt Benckiser promoted Veet loud and clear to women on the streets of the UK from Glasgow to London.

Veet is already the hair removal product of choice for 30 million women around the world. However, not one to rest on their laurels, Veet showed true innovation, spreading the word on the wonders of their product by playing a demo of a wax on the Promodigital bikes! Teams of promotional staff backed up the message by waxing the braver members of the public as they walked past!

The ‘roadshow' style promotion visited nine cities from Glasgow to London. A great campaign, well thought out, innovative and fun, all combining to make a massive impression!

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