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Case Study
Client: Fort Lauderdale Tourist Board
Period: January 2008
Locations: England
Product Solutions: 1x Promovan
The Fort Lauderdale Tourist Board and Promogroup brought sunshine to the streets of England in January 2008. 
A specially adapted Promovan took on a beach theme and was displayed in ten major cities over a 15 day period as a 'roadshow' campaign.
A specially adapted Promovan took on a beach theme and was displayed in ten major cities over a 15 day period as a 'roadshow' campaign.
The experiential style of marketing allowed the public to interact with the 'beach on wheels' at key locations adding an extra dimension to the campaign.
