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Case Study - Speedy Launches Nation Wide Tour of Construction Sites To Raise Awareness of Work at Height Regulations
Client: Speedy Hire
Period: April 2005
Locations:
Product Solutions:
Speedy Hire, the UK's Number 1 tool and equipment hire company, has embarked on a nation wide tour of construction sites. Starting on the South Coast of England and finishing in Scotland, Speedy has covered over 1500 miles in promoting the new Work at Height regulations as part of its pioneering ‘Safety From The Ground Up' programme. 
The UK tour is part of a joint initiative with leading construction companies to raise awareness of the new Work at Height legislation. Speedy visited numerous construction sites across the country, including Kier Regional, Morgan Est, Linden Construction, Carillion, North Midlands Construction amongst many, to help site workers build their awareness and knowledge of the new regulations.
Health & safety is of paramount importance to the construction industry and Speedy Hire. Such joint initiatives are aimed at building the awareness, knowledge and competence of the workforce with safe working practice being the shared goal.
In 2004, falls from height accounted for some 67 deaths and more than 4000 major injuries. Unsurprisingly, Work At Height has been an area of focus this year, with new regulations being introduced on 6th April 2005. In response to this, Speedy have developed a set of communications tools including: posters, booklets, pocket guides, CDs, tool box presenters and stickers etc.
As part of the Safety From the Ground Up campaign, Speedy's team visited construction sites to work in partnership in promoting and building the awareness of the new regulations. The advertising van, displaying a cartoon of a worker falling from a ladder (see attached image,) was used to capture the attention of the workforce on-site. The communication tools developed by Speedy were also used to communicate the importance of the regulations and how they affect the way they work on a day-to day basis.
Mark Turnbull, Speedy Hire's Director of Health, Safety & Training comments: "Speedy knows from extensive research with major companies, subcontractors and industrial bodies that there is a real need to raise the awareness of new regulations at the site level. This is where we can help."
"We wanted to work with our customers' directly on site and hence decided to undertake the UK tour. By doing this we can make sure that people at the grass roots of organisations understand how the new regulations affect the way they work."
Steve Malone, Project Manager at Kier Regional, comments: "Speedy Hire makes our life much easier. The HSE are pushing the message about working at height and we have an ally in Speedy."
David Jones, Site Agent at Lindens Construction adds: "Speedy Hire are the first supplier to highlight the new work at height regulations and how they will affect us. Having the advertising van on site was a great chance for us to re-enforce the key health & safety messages for the site. By working closely with Speedy, utilising the communications tools and through such innovative initiatives as the advertising van, we clearly demonstrate our commitment to health & safety."
Speedy have also expanded their diverse range of products and equipment for providing work at height solutions, with a recent investment of over £1m. Additions to the hire fleet include extension tools, aluminium towers, fall arrest systems and low level work at height equipment.
Companies who would like to receive a free copy of the 16 page booklet and CD focusing on the new Work at Height legislation and learn more about the solutions that Speedy offer should call the Work At Height hotline on 0845 606 6886.
Journalists who wish to receive a Safety from the Ground Up information pack, images from the UK Tour should contact Lydia Walton on 0870 60 60 960 or email lydiaw@harrisoncowley.com
The UK tour is part of a joint initiative with leading construction companies to raise awareness of the new Work at Height legislation. Speedy visited numerous construction sites across the country, including Kier Regional, Morgan Est, Linden Construction, Carillion, North Midlands Construction amongst many, to help site workers build their awareness and knowledge of the new regulations.
Health & safety is of paramount importance to the construction industry and Speedy Hire. Such joint initiatives are aimed at building the awareness, knowledge and competence of the workforce with safe working practice being the shared goal.
In 2004, falls from height accounted for some 67 deaths and more than 4000 major injuries. Unsurprisingly, Work At Height has been an area of focus this year, with new regulations being introduced on 6th April 2005. In response to this, Speedy have developed a set of communications tools including: posters, booklets, pocket guides, CDs, tool box presenters and stickers etc.
As part of the Safety From the Ground Up campaign, Speedy's team visited construction sites to work in partnership in promoting and building the awareness of the new regulations. The advertising van, displaying a cartoon of a worker falling from a ladder (see attached image,) was used to capture the attention of the workforce on-site. The communication tools developed by Speedy were also used to communicate the importance of the regulations and how they affect the way they work on a day-to day basis.
Mark Turnbull, Speedy Hire's Director of Health, Safety & Training comments: "Speedy knows from extensive research with major companies, subcontractors and industrial bodies that there is a real need to raise the awareness of new regulations at the site level. This is where we can help."
"We wanted to work with our customers' directly on site and hence decided to undertake the UK tour. By doing this we can make sure that people at the grass roots of organisations understand how the new regulations affect the way they work."
Steve Malone, Project Manager at Kier Regional, comments: "Speedy Hire makes our life much easier. The HSE are pushing the message about working at height and we have an ally in Speedy."
David Jones, Site Agent at Lindens Construction adds: "Speedy Hire are the first supplier to highlight the new work at height regulations and how they will affect us. Having the advertising van on site was a great chance for us to re-enforce the key health & safety messages for the site. By working closely with Speedy, utilising the communications tools and through such innovative initiatives as the advertising van, we clearly demonstrate our commitment to health & safety."
Speedy have also expanded their diverse range of products and equipment for providing work at height solutions, with a recent investment of over £1m. Additions to the hire fleet include extension tools, aluminium towers, fall arrest systems and low level work at height equipment.
Companies who would like to receive a free copy of the 16 page booklet and CD focusing on the new Work at Height legislation and learn more about the solutions that Speedy offer should call the Work At Height hotline on 0845 606 6886.
Journalists who wish to receive a Safety from the Ground Up information pack, images from the UK Tour should contact Lydia Walton on 0870 60 60 960 or email lydiaw@harrisoncowley.com
