Case Study - Standing out in Parades

Client: Ministry of Defence
Period: July 2026
Locations: London
Product Solutions: Electric Digital Van

 

Brief:

To use a Digital Van in the London Pride Parade to promote diversity in the Armed Forces and standout while using a clean and silent platform with sustainable credentials.

 

Solution:

When you want to standout in a parade and nowhere better amongst all the noise and colour of London Pride, then a double sided 100% Electric Digital Advertising Van is the perfect format.

With its electric chassis and electric screen battery packs this provides a sustainable, clean and silent medium as it crawls along the parade with no fumes insight! 

 

Location:

London Pride - Central London.

 

Duration:

1 day.

 

Feedback:

'Good afternoon 

Hope all is well.

London Pride 2026 is on Saturday, 4th July 2026 and I wanted to reach out to see if Promogroup might be available to support Defence again this year with our float.

Your support in previous years, with supplying us with the float, has been invaluable. Happy to have the same set up as previous years with the electric double sided digital van.

Could you let me know if you have availability for this event? And what the costings will be?

Kind regards,

Josh'

 

Photos:

 

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