Case Study - UK wide coverage

Brief:

For this project Wendy's aim was to have coverage across a variety of UK locations where the client’s restaurants are based. They wanted the best recommended plan of action to cover 42 locations, with the number of vans and days within their budget.

They wanted to reach the audience in each of these key locations using mobile DOOH to target high footfall areas and near competitors to promote their local site and deliver the message at the time promoting their £5 offer on their complete 'Biggie Bags'.

Solution:

To split the 42 locations into 4 major geographical zones and use multi-screen Digital Vans and Electric Digital Vans to target each location with a van for a day across the UK.

Locations:

42 sites across the UK.

Duration:

9^th January – 20^th January 2026 for 12 days including weekends.

Feedback:

‘Hi

That’s great to hear – we’ll be sure to check out the photos!

Thank you again for your help and services on this project. We will definitely reach out again if anything else comes up.

Kindest,’

C.Joseph

Campaign/Project Coordinator

Photos: