Adbikes, Advans and Adscooters - effective outdoor advertising solutions

Hi,

Welcome to our Q1 newsletter. We wanted to take this opportunity to highlight some of the campaigns we carried out over the last few months on our Promovans, Promobikes and Promoscooters. Our previous newsletter showcased the Digital vehicles, demonstrating the range and flexibility they offer.

The advertising vehicles continue to play an important part in many marketing campaigns. Their ability to build awareness on a local level and engage with the target audience makes them a highly effective outdoor advertising option.

Promogroup offer the widest range of advertising vehicles (digital and non-digital) in the market place. Posters will be installed on our own Promovehicles, operating from our nationwide depots, manned by our own employees. We continually update our fleet providing clients and agencies with newest and most effective vehicles in the market place, all of course comprehensively insured with full risk assessment and GPS/sat nav tracking on board..

If you think our services are relevant to you, any of your colleagues or you have any campaigns on the horizon, then please pass on the contact details and we would be delighted to hear from you.

Kind regards,

From all at Promogroup.

Stenaline

Client	Stenaline
Period	November 2011
Locations	Ayreshire
Media Solutions	Backlit Promovans

One of the world's largest ferry operators Stena Line opened a new £200m port facility in Cairnryan, Scotland, and closed the 150 year old Port of Stranraer. Two new (refurbished) ferries were brought onto the new route.

Stenaline opted for two backlit Promovans working along each of the two main arteries the A77 and A75 to Stranraer/Cairnryan from Carlisle and Kilmarnock. They spent each morning visiting one of the towns en route and the afternoons positioned on the side of the main roads, with the posters lit up they proved to be very eye-catching for all traffic going to and from the ports.

Asda

Client	Asda
Period	August & September 2011
Locations	N.W & N.E
Media Solutions	Backlit Promovans

Another busy year for the supermarket as competition proved to be as fierce as ever and cost cutting seemed to be the theme. Asda continued to promote their local stores using backlit Promovans to keep their message and brand ever present in front of consumers.

Asda rebranded many of the old Netto stores and again saw the Promovan as an ideal medium to build its presence on a local level.

Illy

Client	Illy
Period	September & October 2011
Locations	London
Media Solutions	Promobikes

Illy wanted to get city workers into its innovative pop up Gallery illustrating the values of the brand as well as showcasing new artists!

Promobikes were the perfect solution. The London based Promobikes are in their element navigating the busy streets of the Square Mile. Promobike riders stood next to the artistic, eye catching posters, handing out leaflets and directing people into the gallery.

The event was, dare we say it, perhaps too much of a success, with people queuing to get in. Luckily their patience was rewarded with a free coffee from the Illy Cafe!

Police Federation

Client	Police Federation
Period	July 2011
Locations	London
Media Solutions	Promovans and Promodigital Vans

The Police Federation is the national organization representing 124,000 police officers from the ranks of Constable, Sergeant, Inspector and Chief inspectors.

The police objective was to target key meetings in and around Whitehall to reinforce the commitment Theresa May Home Secretary made in 2010 to always support and fight for the best interests of the Police Force. They were able to achieve this using a combination of two Promovans and two Digital Promovans ensuring those who attended remembered that commitment.

Barratt Homes

Client	Barratt Developments PLC
Period	January - December 2011
Locations	Nationwide
Media Solutions	Promovans & Promobikes

It is great news to see the return of advertising in the construction industry. Since the recession started in 2008 this sector has not had a great deal too shout about. However 2011 saw Barratt Homes advertising appearing again on Promovans and Promobikes around the country to promote the sale of units in new developments.

Budgens

Client	Budgens
Period	September 2011
Locations	South East
Media Solutions	Promobikes

When you’ve lowered 1000’s of prices, you need everyone to know about it. Bugdens chose Promobikes to spread the message to the people of Rye.

The pedal powered Promobike was a good choice for this ancient town and negotiated the cobbled streets with ease. The posters clearly communicated Budgens campaign and the flexibility of using a moving advert meant every corner of Rye was covered.

Unison

Client	Unison (Public Sector Union)
Period	October & November 2011
Locations	Midlands
Media Solutions	Promovans

'Pensions, pensions, pensions’ seemed to be an other area that occupied our column inches in the press, on TV and on the streets. Promogroup helped the Public Sector Union take their message to the people of the East Midlands in October and November. A tight schedule saw the Promovan visit 2-3 towns/cities per day as the van was used for photo shoots and opportunities in each area.

Tesco

Client	Tesco
Period	October 2011
Locations	Newport
Media Solutions	Promovans

Tesco continue to roll out new stores the lengh and breadth of the UK. Backlit advans are a preferred method of promoting on a local level by Tesco. The Promovans worked in Newport and satellite areas over a two week period.

JJB Sports

Client	JJB Sports
Period	June - December 2011
Locations	Leeds, Nottingham, Swindon & Chelmsford
Media Solutions	Promobikes

JJB were opening several new stores and wanted to both announce these as well as drive new customers through the doors. The Promobikes targeted busy central shopping areas to entice shoppers with a £10 off special offer.

By appealing to shoppers already in city centres, JJB ensured their campaign was a cost effective and targeted one and could see the real value of their adspend as people started to filter through the doors!

Digivans - local, regional or national campaigns.

Digital out-of-home (DOOH)

Mobile, Ambient and Transport Advertising

Outdoor Advertising and Events

Out-of-home (OOH) and Digital out-of-home (DOOH)

Outdoor Advertising and Events

'Black Range' Digital (DOOH)

Campaigns for Private Sector

Campaigns for Public Sector

Corporate Information

'Green Range' - Eco (Low Emissions 100% Electric)

'White Range' Posters (OOH) and 'Black Range' Digital (DOOH)

Digital Screens for Events

Outdoor Advertising and Events

Promodigital Vans 'Black Range'

Promovans 'White Range'

Digivans for Advertising & Events

Digivans for Advertising Campaigns

Digital Live Broadcast and Countdown Screens

Backlit Promovans campaign

Digital Vans - Triple Screens - Black Range

Promovans

Digi screens for events

Promobikes campaign

Promodigital Van for events

Black Range 'Digital Bikes' for high streets

Promovan & Promoscooters Campaign

Promobikes campaign at stations

Black Range Digital Vans

Promobikes campaign

Promostaff campaign

Promovans campaign

Promovans campaign for retailers

Promoscooters campaign

Promovans campaign for Councils

Promovans campaign for Theatres

Promocabs campaign

Promobikes campaign

Promocabs campaign

Promogroup campaign

Promovans campaign

Promobikes campaign at football stadium

Backlit Promovans for night campaign

Promovans campaign for TV shows

Promovans campaign for the Public Sector

Promobikes campaign for Home Builders

Digital Advans for Events

Promovans campaign for Councils

Adbikes, Advans and Adscooters - effective outdoor advertising solutions