Microsoft chose Promogroup's digital advans for recruiting
Microsoft deployed two of Promogroups digital advans to target specialist IT staff.
The targets were competitors head offices such as Google, Facebook, IBM & Oracle in both London and the Thames Valley.
The digital advans allowed the content to be delivered dynamically and effectively in front of the chosen audience.
PricewaterhouseCoopers reach the student audience using Digital Adbikes
PricewaterhouseCoopers saw the value that the digital adbikes could offer as a marketing tool. The branded bikes could be parked up on University grounds near the student unions and various faculties.
The digital screen allowed a short video to play highlighting the opportunities at PWC for graduates, as the rider handed out marketing material to enhance the interactive experience.
The Promodigital bike went on a 'roadshow' style campaign for the week visiting Universities in Cardiff, Oxford, Cambridge, Lancaster & York.
Wilkinson open their new store in Harrow
Wilkinson wanted to appeal to a younger more technophile audience and felt the digital advans would have a strong synergy with this key demographic.
The van targeted the public in and around the Harrow area. To reinforce the digital content, the client branded some of the digital advans surface around the screens and cab.
Football clubs adopt the digital vans to promote their businesses
Both these North London clubs harnessed the power of the digital advans as a promotional tool.
Arsenal used the vans at Twickenham to target a corporate market for future international games to be played at the Emirates.
Their close rival Spurs joined a parade in North London that made its way through the Tottenham heartland, reaching out to its main fan base.
Nido target open days
Nido the largest provider of high end student accommodation in London wanted to target students who arrived pre-term on open days at several University campuses around London.
The Universities included London Metropolitan University, Imperial College, LSE and City University.
"Promogroup exceeded our expectation by utilising a digital adbike which conquered the streets of London in the summer. The staff were really professional, friendly and very interactive with the audience, giving us a massive 120 entrants to the competition in only 7 days".
Public Sector keep using the Digital Vans despite cuts
Despite cuts in the Public sector spending budget, the digital advans remain a highly effective, popular and utilised medium.
Recent campaigns at the end of 2010 include police forces such as Cambridgeshire and Gwent Police, councils like Northampton and Westminster Council and NHS Trusts such as Northampton. All used the digital advans to drive home their respective messages in towns and cities across the UK.
Charities recognise the appeal of Digital Advans
Along with the Private and Public sector clients, digital advans have proven to be a big hit with Charities.
Cancer Research UK set up their stall in the heart of the West End with a digital advan positioned in key high footfall areas of Covent Garden and Leicester Square.
Meanwhile rock band U2's chosen charity One.org placed a couple of digital advans outside each of the main UK venues they played in 2009 including Wembley, The Millennium Stadium and Hampden Park.
For more information about Promogroup's digital advans and adbikes please call or email on the 'Contact Us' page.
