Promodigital Vans 'Black Range'

Promovans 'White Range'

Digital Screens for Events

Digivans for Advertising Campaigns

Promovans campaign

Black Range Advertising

Digivans for advertising & events

Digital Countdown Screens

Backlit Promovans campaign

Digital Vans - Triple Screens - Black Range

Promovans

Digi screens for events

Promobikes campaign

Promodigital Van for events

Black Range 'Digital Bikes' for high streets

Promovan & Promoscooters Campaign

Promobikes campaign at stations

Black Range Digital Vans

Promobikes campaign

Promostaff campaign

Promovans campaign

Promovans campaign for retailers

Promovans campaign for newspapers

Promoscooters campaign

Promovans campaign for Councils

Promovans campaign for Theatres

Promocabs campaign for Espirit

Black Digital Range - Premium and Classic style vans

Promobikes campaign for the Newspapers

Promocabs campaign

Promobikes campaign for The Times

Promogroup campaign

Promovans campaign

Promobikes campaign at Benfica football stadium

Backlit Promovans Skyn campaign

Promovans campaign for TV shows

Promovans campaign for the Police Federation

Promobikes campaign for Home Builders

Digital Advans for Bombardier

Promovans campaign for Southampton Council

News
01/04/04

USA - Mini Mobile Media make waves with Promobikes in Atlanta

'Advertisers get a new vehicle to make pitches'
City section of the Atlanta Journal Constitution

Published on: 03/31/04

Forget telemarketing and pop-up computer ads. If you want to win friends and influence customers, try pedal-power. Mini Mobile Media will put your 4-by-6-foot message on one of its four-wheeled Euro-designed bikes and pedal it through town.

 "People see us coming and start to grin. They react to this form of advertising favorably because it's unique, it's fun and it's eco-friendly. Most people have fond childhood memories of bike riding," said Michael Dudich, president of Mini Mobile Media.

When Dudich's job was eliminated last year, he saw a chance to strike out on his own. He and the operations director, Joe Petrucelli, began surfing the net for ideas. "I saw a story about an advertising bike company in London called Promobikes and realized that I'd actually seen them," said Dudich. When he contacted the company, the owners granted him permission to start the first American company and sold him the bikes.

"I thought of this as an urban product that would work in Midtown, Buckhead and downtown. Atlanta has proved to be a welcoming business environment," said Dudich.

He launched the company with four bikes and an ad campaign for Ted's Montana Grill in October. In addition to the billboards, the riders carried menus and discount fliers to hand out. "With each campaign, our riders are given information and materials, so that they can be informative when people stop and ask them about the product," said Dudich. The ad-bikes have been hired by corporations (Turner South, Whole Foods, Delta, for instance), nonprofit organizations and festivals. Bikes will be pedaling through the North Carolina furniture mart and launching a CD for Universal Records this spring. Mini Mobile Media helps customers design their campaigns and materials.

"For the Peach Bowl parade, we had riders dressed up as Clemson and Tennessee football players. Our riders said that chasing each other on the bikes with 30,000 people cheering was the most fun they'd ever had on any job," said Dudich.

Dudich recently added another four bikes. "At a time when other companies are laying off, it feels good to be creating jobs and investing in the community where we live," he said.

"So much advertising is thrown at people today, that unless you find a different way to get their attention, they aren't going to notice. I knew we had a winning concept when people began stopping us and asking to have their picture taken with the bike," said Dudich.

The business is at 1440 Dutch Valley Place, Suite 1250. Information: 404-810-0062 or
www.minimobilemedia.com.
Our clients include: