As 2012 is now well and truly under way, Promogroup would like to thank you for your business over the last 12 months and show you some of the exciting products we can offer your clients this year.
Below you will find some examples of campaigns carried out last year on our digital vehicles, which will hopefully demonstrate the range and flexibility of Promogroup’s promotional products. As well as the digital vehicles, all our non-digital vehicles such as Promovans, bikes & scooters can be seen on the website.
Promogroup have shown their power of delivery by successfully executing campaigns for both the private and public sectors as well as agencies and clients alike.
Promogroup continue to lead the way by offering the widest range of advertising vehicles (both digital and non-digital) in the market place. We are a media owner and not an agency or broker who farms out your campaigns. Posters will be installed on our own Promovehicles, operating from our nationwide depots, manned by our own employees. We continually update our fleet providing clients and agencies with newest and most effective vehicles in the market place, all of course comprehensively insured with full risk assessment and GPS/sat nav tracking on board.
If you think our services are relevant to you, any of your colleagues or you have any campaigns on the horizon, then please pass on the contact details and we would be delighted to hear from you.
Wishing you all a successful 2012.
From all at Promogroup.
Unit 8, River Reach
Fax: 0207 978 6394
Asda is just one of many retailers now really starting to reap the advantages of advertising on Promogroup's fleet of digital advans. There are of course the practical benefits of savings accrued from the lack of print costs, as well as being able to supply the artwork on the day before the campaign.
However, when the vans hit the streets they come into their own and Asda used this to full effect! Cleverly attracting attention by use of audio, Asda then had a range of visuals showing new stores and price offers which certainly made the passerby swing round to have a look! With a screen on all 3 sides of the vans, Asda was able to catch people regardless of the route they took.romodigital Vans
Coopers saw the value that the digital adbikes could offer as a marketing tool. The branded bikes could be parked up on University grounds near the student unions and various faculties.
The digital screen allowed a short video to play highlighting the opportunities at PWC for graduates, as the rider handed out marketing material to enhance the interactive experience.
The Promodigital bike went on a 'roadshow' style campaign for the week visiting Universities in Cardiff, Oxford, Cambridge, Lancaster & York.
Wilkinson open their new store in Harrow
Wilkinson wanted to appeal to a younger more technophile audience and felt the digital advans would have a strong synergy with this key demographic.
The van targeted the public in and around the ï»¿Harrow area. To reinforce the digital content, the client branded some of the digital advans surface around the screens and cab.
Football clubs adopt the digital vans to promote their businesses
Both these North London clubs harnessed the power of the digital advans as a promotional tool.
Arsenal used the vans at Twickenham to target a corporate market for future international games to be played at the Emirates.
Their close rival Spurs joined a parade in North London that made its way through the Tottenham heartland, reaching out to its main fan base.
Nido target open days
Nido the largest provider of high end student accommodation in London wanted to target students who arrived pre-term on open days at several University campuses around London.
The Universities included London Metropolitan University, Imperial College, LSE and City University.
"Promogroup exceeded our expectation by utilising a digital adbike which conquered the streets of London in the summer. The staff were really professional, friendly and very interactive with the audience, giving us a massive 120 entrants to the competition in only 7 days".
Public Sector keep using the Digital Vans despite cuts
Despite cuts in the Public sector spending budget, the digital advans remain a highly effective, popular and utilised medium.
Recent campaigns at the end of 2010 include police forces such as Cambridgeshire and Gwent Police, councils like Northampton and Westminster Council and NHS Trusts such as Northampton. All used the digital advans to drive home their respective messages in towns and cities across the UK.
Charities recognise the appeal of Digital Advans
Along with the Private and Public sector clients, digital advans have proven to be a big hit with Charities.
Cancer Research UK set up their stall in the heart of the West End with a digital advan positioned in key high footfall areas of Covent Garden and Leicester Square.
Meanwhile rock band U2's chosen charity One.org placed a couple of digital advans outside each of the main UK venues they played in 2009 including Wembley, The Millennium Stadium and Hampden Park.
For more information about Promogroup's digital advans and adbikes please call or email on the 'Contact Us' page.